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VariVerge started out in Lubbock, Texas and was originally named West Texas Micrographics. West Texas Micrographics began serving appraisal districts and county tax offices with microfiche services. Once the microfiche practice was phased out and laser printing appraisal notices and tax statements began being introduced, West Texas Micrographics altered their business practices to meet the needs of their customers. In 2010, Luke and Jim Austin purchased West Texas Micrographics and moved the company to Amarillo, Texas where it currently conducts its business operations. Along the way, utility companies, medical offices, bank & credit union statements were all added to the printing & mailing operation currently in place for county offices. West Texas Micrographics then changed its name to accurately describe its' business model to VariVerge.